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Writer's pictureJack Dicker

Stage 2: Building Your Brand and Guidelines

Updated: Nov 20


Stage two: brand guidelines


Step 2: Building Your Brand and Guidelines

After your company identity is established, the next step is ensuring that building your brand and guidelines is cohesive, consistent, and instantly recognisable. Whether you’re in the health and wellness industry or any other field, your brand is the face of your business, and in such a personal industry, it’s critical that your visuals align with your mission and values.


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Why Are Branding and Guidelines Important?

Your brand is what clients first connect with when they encounter your business. For health and wellness professionals like you whether your in events management, nutritionists, yoga teachers, therapists, practitioners and so on, consistent and thoughtful branding helps build trust and authority. If your website, social media, and marketing materials all tell a consistent story, your clients are more likely to feel comfortable and engaged.


Who is it for?

This stage is designed for professionals who want to ensure their brand is professional, cohesive, and resonates with their audience. If you’re looking to present a clear, strong, and trustworthy image, this is the step for you.


How I Help

In this stage, I help you create a full set of brand guidelines that define how your business should appear and be communicated across all platforms. Here’s what to expect:


  • Q&A Process: I’ll start with a detailed Q&A to gather everything I need to understand your brand’s personality, tone, and goals. This information will guide the creation of your brand guidelines and ensure everything reflects the true essence of your business.


  • Logo and Visual Identity: We’ll work on the elements that define your brand’s visual identity, including your logo, typography, colour scheme, and imagery. These are crucial in setting the right tone for your business, whether you’re evoking peace, energy, or trust in your wellness offerings.


  • Brand Guidelines Document: At the end of the process, you’ll receive a full brand guidelines document that you can pass along to anyone working with your brand. It will detail how your brand’s colours, fonts, images, and tone of voice should be used across all platforms to ensure consistency and professionalism.


  • Mockups of Marketing Materials: To bring the guidelines to life, I’ll showcase your branding through mockups of social media posts and other key marketing materials. While I won’t create every template, these mockups will give you a solid foundation to build on, ensuring your future marketing stays on-brand.


Example in Practice

Take CoWorking Devon as an example. When we rebranded, we worked through the full brand guidelines stage together. We looked at how different font styles and photography could work together for their social media posts, ensuring that their imagery and text were harmonious and reflective of their values:


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We explored complementary font styles and studied their colour choices, including feature colour options that would highlight key messages within their brand. By the end of the process, CoWorking Devon had a consistent, professional brand identity that has since helped them stand out in their market.



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